PR & German Copywriting For Food & Lifestyle Brands
 
 
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Our marketing magic and linguistic skill make sure your product sells as good as it sounds. 

 
 
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Does this ring a bell?

Your foreign market launch is so imminent you can almost taste it. All you need is a quick translation or some copy from scratch before launch day. And maybe you feel like picking the brain of someone who knows how to do PR in Germany. 

At A Nomnom Story PR we navigate the peculiarities and pitfalls of the German culture, language and media landscape. And then we craft copy and PR campaigns that speak to your ideal customers, so you can grow your company.

 
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Meet Barbara, founder, PR specialist and German copywriter:

Are you looking for a copywriter or someone who can answer all your questions about succeeding with PR in Germany? Maybe your biggest wish is to have another team member who can just take that PR and Social Media weight off your shoulders and reach out to your foreign speaking customers for you. We can help!

Grab a seat, get comfy and let me tell you what Brad Pitt has to do with us helping you.

Working with culinary and lifestyle brands I talk about food a lot. That’s because I truly believe we are what we eat. Let’s look at what’s been on my menu of life...

 

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 first solo cooking creation:

 
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Or, less attractively, hardboiled eggs with tomato hats & mayo polka dots. (Could I be any more eighties?)

 
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How A Nomnom Story PR Came to Be

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Like all good teenagers, I rebelled in the nineties. I rocked the vegetarian lifestyle way before it was actually a trend. Or before it was actually easy to live as a vegetarian

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In 1998, at Hard Rock Café Atlanta, I had my first taste of American nachos with salsa and jalapeños. I stayed for six months (in Atlanta, not the Hard Rock Café). Since then: passionate flexitarian.

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Next up: university in France, Germany and Luxemburg (translation and comms). Cooking was done on two hotplates in a kitchen the size of my left butt cheek. Maggi and Knorr were regular guests. Extractor fan? I blew.

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What followed really set me on my career track, not least because I did an internship at an EU institution with its own dessert buffet. After this, I was hired at a large consumer goods manufacturer for hair products (the canteen was okay). Highlight: a press enquiry about Brad Pitt’s new hairstyle. Investigative journalism FTW.

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Finally… A food & lifestyle agency. I spent six years working on PR campaigns for wine regions and food producers.

My highlights there…

  • The German market launch of the mini-kiwi (it’s a thing) and its successful media intro.

  • Growing my clients’ visibility through numerous influencer marketing campaigns.

  • Landing articles in top publications such as Cosmopolitan magazine and Süddeutsche Zeitung.

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2016: Relocation from Germany to the land of cinnamon buns and employer-mandated coffee breaks (which is Sweden in case you’re wondering). Culinarily-speaking, the best place to start A Nomnom Story, a boutique communication studio for copywriting and PR specialising in food and lifestyle brands.

 
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(Without a dessert buffet or a canteen. Go figure.)

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 Whether you have a particular project in mind,

OR YOU’D JUST LIKE TO TALK ABOUT BRAD PITT’S HAIRSTYLE,

you can contact me for a 30 minute complimentary consultation call.