Do your customers really read your text to the end? Or are they reaching for that x at the top of the screen before they’ve finished the introduction?
If you aren’t sure, ask yourself this question:
Are you still talking about your product? Or are you writing for your customer?
Read MoreAs a PR professional or marketer, you had your communication plan in place and your budget allocated for the remainder of 2020. Then, all of a sudden, coronavirus turned your life and that of many others upside down, both in your country and in your export markets. Right now, are you asking yourself how your brand should communicate during the crisis? Read on for our top tips on communicating during the COVID-19 crisis.
Read MoreMarketing translations come with two challenges:
Social Media has revolutionized communication and content marketing is currently all the rage. And that means a whole lot for your marketing translations.
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