MAREN HENKE, PR & SOCIAL MEDIA DIRECTOR, SOPEXA GERMANY
“Barbara's copy hit the perfect note with our target audience, and really drove our campaign message home.”
We’re foodies and lovers of the good life. Here’s what we truly believe in:
Good food.
Because it’s at the heart of so many memories shared with our loved ones. It gives comfort and brings people together, especially in uncertain times.
Baby brands That help.
Let’s face it: being a parent is the most rewarding job around, but it’s also one of the hardest. We love brands that help moms and dads tackle overwhelm and make their lives easier.
Eco-friendly products.
Because we all need to strive for a more sustainable lifestyle.
Does your brand fall into any of those categories?
Then we’d be honored to help you succeed in the German market.
Media OutreacH
We work closely with you to create and execute a customized PR strategy to shape your brand’s image and create awareness within your target audience. Our recipe for an amazing coverage? Researching editorial calendars, crafting interesting angles and individually pitching the media. Our clients have been featured in Süddeutsche Zeitung, Gala, Martha Stewart Living, Cosmopolitan, Women’s Health and many more.
Social Media Management
Has it been a while since you’ve gotten around to posting? Maybe you don’t know where to start or what to do in order to build a loyal fan base or to make sure your social strategy aligns with your business goals. We develop a social media strategy for your brand and either start or revamp your Facebook and Instagram pages. Compelling content and community management included.
BRAND AMBASSADORS
Are you looking for a brand ambassador but don’t really know who would resonate best with your target group in Germany? Whether you are looking for a lifestyle influencer, a food blogger, a chef or a local celebrity—we help you find the right person who can promote your brand in an authentic and trustworthy way.
INFLUENCER SEEDING
Our signature service: we will execute a targeted seeding campaign to provide 500 to 1000 German micro influencers with your products. They will not only test them and tell their peers all about it (imagine all the conversations about your brand!). They will also give you massive visibility on blogs and social media.
GERMAN Copywriting and Marketing Translations
Need copywriting from scratch? We have written content for websites, blogs, social channels and newsletters (increasing open rates significantly). By the way, our special superpower is transcreation. What’s transcreation you ask? It means we wave our wand and tada! your English marketing materials are perfectly adapted for your German audience. We make sure your marketing message hits home and your brand’s tone of voice never gets lost in translation.
PATRICK LEYSEN, MARKETING MANAGER SOPEXA SWEDEN
“Creative, dynamic, committed and always on time. Since we started working with Barbara, we’ve noticed our press releases are receiving much more attention than before. Her PR and social media skills are seriously impressive, so we will definitely be continuing our working relationship.”
MARTINE FARRÉ, PRESS OFFICER QUALITÉ LANDES
“We had articles about our kiwi coming up in Google searches the day after our press conference! Communication with Barbara was smooth and professional. We’re very pleased with her work!”
