PR & German Copywriting For Food & Lifestyle Brands
 
 
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and connect with their ideal customers.

 
 
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Here are some of our Favorite projects

 
 

GERMAN COPY FOR NEW SONNEN BASSERMANN WEBSITE

Tasty soups and stews made this one of our favorite projects in 2020! We teamed up with UK based digital agency Fablr and created mouthwatering German copy for classic food brand Sonnen Bassermann’s new website. Their previous website offered little as a platform beyond listing products and recipes. We’re totally in love with the end result: a strong online platform where Sonnen Bassermann can communicate its values around health, nutrition and lifestyle, as well as important environmental messaging around tinned packaging.

 
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FOOD PR FOR North Carolina Sweet Potatoes

Life is sweet! A Nomnom Story PR put North Carolina sweet potatoes on the map by organizing a culinary get-together with chefs, journalists and food bloggers. The event resulted in increased influencer awareness and over 50 media mentions.

 
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Delicious French Wine IN GERMAN FOOD AND DRINK MEDIA

We love good wines and were thrilled to secure visibility for a French wine region in German media. Our PR plan resulted in a total reach of 26 million and various mentions in blogs, national magazines and newspapers such as Martha Stewart Living, Cosmopolitan, Focus and Süddeutsche Zeitung.

 
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GETTING Jollyroom READY FOR THE GERMAN MARKET

Germans just love Scandinavia—which could be why we had such a blast helping the biggest Scandinavian online store for baby and kids products get ready for their German launch. We provided compelling marketing copy for their website (and got some great ideas on how to redecorate our kiddos’ rooms into the bargain).

 
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Active Mama Go! GOES GERMANY

Lots of pregnant women experience pelvic girdle pain. We had the pleasure of working with the makers of Active Mama Go! – a support belt that helps moms-to-be with this condition. By translating their website, we got the brand ready to attract German customers so it can make a difference to their experience of pregnancy.

 
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A Berry Exciting Launch IN GERMAny

We were thrilled to raise awareness for the German launch of a new berry by creating and executing a customized PR strategy. Our work resulted in 30 influencer posts and press mentions in magazines such as Für Sie, Lecker, Women’s Health and Gala.

Ready to boost your brand’s visibility?

 
NINA GLASER, SENIOR COMMUNICATIONS SPECIALIST, P&G (Copy)